Advertising Rates

Advertising Rates Online

Just as online retailers can offer cheaper prices because of money saved on overhead, other businesses can take advantage of the low advertising prices online – advertising cost matters.

A few things you may not know about advertising rates:

• though the advertising prices may be low, the number of people those ads reach could be many times that of old media
• advertising rates vary depending on placement, time of year, and what product is being advertised
• great value can be found in sites with high traffic that are looking for advertising and can offer low advertising prices

Here’s an example of how advertising cost can fluctuate depending on time, placement, and what’s being advertised. Around Valentine’s Day, advertising rates in local print news media could be extremely high for florists, as they are all trying to market their flowers. The savvy florist may find lower advertising prices online, and not have his advertising cost skyrocket each February.

Other seasonally affected advertising rates:

• advertising prices for heating at winter
• advertising cost of electricity in summer
• advertising cost of bars New Years Eve

As you can see, you can take advantage of lower advertising rates online.

For a deeper understanding on the best advertising rates and how to leverage the internet in your favour. Simply call Anything Net today on 1300 944 339 and receive your FREE customised web strategy.