Advertising on Television

Internet Advertising Has Become The New Choice Of Advertisers

Television was the way everyone advertised, but today the internet is taking over the advertising industry. Companies want to get their information out to customers and today’s customers spend more time online than watching television. The problem is compounded for the television industry, because people can now watch television shows and moves over their computers and when they do turn on the television they often use a DVR and fast forward though all the commercials causing the effectiveness of television advertising to decrease.

1. The average person today spends four times longer per day online than watching live television.
2. Web sites offer people exactly what they are looking for in an instant and give advertisers the ability to target customers based on their interest.
3. Fewer and fewer people actually watch commercials on television and this is causing a dramatic decrease in results for the advertising dollar.

DVR’s may have helped end the effectiveness of television advertising, but it was becoming less effective long before their invention. People without a DVR often channel surf or tune out during commercials. This has lead to resent studies showing that internet advertising has surpassed all other forms of advertising in terms of effectiveness. Many companies that do not even know the benefits of internet advertising over television advertising are advertising over the internet, because it is less than half the cost of advertising on television.

1. Studies show that even when watching live television the average consumer does not pay attention to the commercials.
2. Internet advertising companies have been found to be more effective than the other forms of advertising.
3. Internet advertising cost less than half of what television advertising cost giving companies a larger return on investment.

Great Britain just became the first country in the world, where companies spend more money per year on internet advertising than any other form. As more and more people realize the effectiveness and cost benefits of internet advertising, can the rest of the world be far behind?

For a deeper understanding on alternatives to advertising on television and how to leverage the internet in your favour. Simply call Anything Net today on 1300 944 339 and receive your FREE customised web strategy.